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HeySales Guide

SEO

The SEO Analyzer reads the pages of your website and lists anything that could stop them doing well in search results, such as a missing page title or very little text. Choose SEO in the main menu.

Add your website

Section titled “Add your website”
The SEO Analyzer page: a box to add a new domain, and under Your Domains, lumensolar.example with the date it was last analysed, an overall score of 77 out of 100 and the status COMPLETED.

  1. Type your website’s address in the box under Add New Domain, such as lumensolar.example, and choose Add Domain or press Enter. Leave out http:// and https://.

  2. View Results opens the latest finished analysis. See Read the results.

  3. New Analysis checks the site again. The list shows the latest analysis for each domain.

  4. Delete removes the domain and its analyses, after you confirm with Delete domain. This can’t be undone.

Each domain shows when it was last analysed, its Overall Score out of 100 and the analysis’s status. Everyone in your team sees the same domains.

Run an analysis

Section titled “Run an analysis”

Choose New Analysis next to the domain. The analysis page opens, and while it runs, Analysis in Progress says how many pages it has read so far. It checks again every few seconds. If it still says PENDING, reload the page.

The analysis:

  • starts at your home page, trying https://, then https://www., then http://
  • follows links to other pages on the same site, up to 30 pages, starting with pages such as about, contact, services, products, pricing and blog
  • skips files such as PDFs and pictures, and pages such as login, sign-up, admin, cart and checkout
  • waits up to 10 seconds for each page

If it can’t reach your site, the status is FAILED, with the reason. Try Again takes you back to your domains, where you can check the address and choose New Analysis.

Read the results

Section titled “Read the results”
A finished analysis of lumensolar.example: an overall score of 77, with 87 for technical SEO and 66 for content quality, a Copy for AI button, and counts of 3 critical, 7 high, 11 medium and 4 low issues. Below is the start of Critical Issues: a missing page title on 2 pages, and a page blocked from indexing.

  1. Overall Score is the average of Technical SEO and Content Quality, each out of 100. For Technical SEO, each page starts at 100 and loses points for problems with its title, description, H1 heading, status code, alt text or links, and the pages are averaged. Content Quality is the average of the AI’s scores for each page’s writing.

  2. Copy for AI copies every issue as text, grouped by priority, with the pages each one affects. Paste it into a document, an email to whoever looks after your website, or an AI assistant.

  3. Critical, High, Medium and Low say how many issues of each priority were found.

Below them, Critical Issues, High Priority Issues, Medium Priority Issues and Low Priority Issues list each problem: how many pages it affects, what’s wrong and a Suggestion. Show pages lists those pages, each a link that opens it.

Analyzed Pages lists every page that was read, with its address, status code, title, number of words, images with alt text, links to your other pages, how long it took to respond, and its AI Content Score with a suggestion. Each address is a link that opens the page in a new tab. Search pages by URL or title and All, Success (200) and Errors narrow the list. Preview shows the copy of the page that was read.

What it checks

Section titled “What it checks”
Check Priority
No page title Critical
Page title shorter than 30 characters Medium
Page title longer than 60 characters Low
No meta description High
Meta description shorter than 120 or longer than 160 characters Low
No H1 heading High
More than one H1 heading Medium
No H2 subheadings Low
Page set to noindex, which keeps it out of search results Critical
Fewer than 300 words Medium
Images without alt text Medium
Links whose address isn’t valid High
No links to your other pages (not checked on the home page) Medium
A server error (a 500 code) Critical
Page not found, or another 400 code High
Any other code instead of 200 Medium
Took more than 3 seconds to respond Medium
Likely written by AI High
Possibly written by AI Medium
Writing style doesn’t match your other pages Medium

The link check looks at whether each link’s address can be read. It doesn’t visit the links to see whether they work.

The last three checks, and the AI Content Score, are the AI’s own judgement of the page’s text, so treat them as a second opinion.

Next

Section titled “Next”

Turn visitors into contacts with forms, or see who visits your website.